You run a flower shop and you want people to buy your flowers. You’re putting your heart and soul into these flowers. You did everything right. You had the right training, you have the energy, creativity and the will to dedicate yourself to becoming a successful florist.
You have your own website, you have the right variety and quality of flowers and you show your flower bouquets and arrangements online, for everyone to see.
But, you believe you should have more flower orders. You’re wondering where are all the people delivering flowers to their loved ones?
You probably know that but you’re not the only one. There are many online shops that offer flowers to be delivered anywhere in the world. Open your browser and search for “online florists” – within less than a second you’ll have millions of results. All these did the same as you did. All are very talented and creative and offer wonderful flower arrangements.
When you run a flower shop, you have many things to think about. The most important ones are your suppliers, supplies and delivery vehicles.
One thing connects all these and that’s route planning. One of the reasons your wholesale florist or your online vendor can offer price discounts is that they’re using a route planner. The time, fuel and money your wholesale florist saves on route planning will in turn become your profit. You should do the same and reduce the time you spend on route planning your flowers delivery. Use a route planner to find the best route for your flowers deliveries, this will reduce your fuel consumption and ware and tare. Not to mention will improve your bottom line as well as on your carbon footprint.
Once your customers see the delivery charges displayed separately, they might think twice before they choose your flowers.
By cutting in delivery costs, you will be saving money and precious time that in turn will allow you to promise your customers the lowest possible prices and even offer them free deliveries. People usually prefer to order flowers from florists who don’t charge for delivery. Be smart, use a route planner and minimize your delivery costs so you can make your money from your wonderful flowers and let everyone enjoy them, as many as you can.
Here are a few tips that will make you be the florist people choose to buy from:
- Promise same day flowers delivery, deliver on time and in perfect condition. Lots of florists can deliver flowers the same day or the next day, why should you be different?
- Make sure orders are received before 12 noon, to assure same day delivery. This can obviously change and you’ll be the one deciding what time is the latest to receive orders, according to your territory, distance and delivery constraints but make sure you do set a time limit.
- Make sure orders are filled by a qualified florist. You wouldn’t want people to get their flowers on time, but be disappointed that they received the wrong ones.
- Only items requiring special handling or same day delivery can be charged differently than those delivered regularly or well in advance.
People will eventually understand that announcing “No service fees” doesn’t mean you charge more for the flowers to cover your service expenses. You honestly charge just for the flowers, because you were route planning your deliveries in a way that saved you money.